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October 2008
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June 2008
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May 2008
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March 2007
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August 2006



Ash Gaming complete the Rubik's Cube - October 2008

Ash Gaming Ltd, leading developers in the gaming market are pleased to announce the signature of a licensing agreement with Seven Towns Ltd, the world-wide copyright, trademark and image holders of the Rubik’s Cube to develop an exclusive Rubik’s inspired puzzle game.

Tipped to be the best-selling gift for Christmas 2008, the Rubik’s Cube is the brainchild of architect, designer and university professor Erno Rubik. The Rubik’s Cube has become an icon and is in the lead up to its 30th anniversary in 2010. Over 350 million units have been sold world-wide.

‘The Rubik’s Cube is a global phenomenon and we are honoured to have the opportunity to develop this iconic model into a format which delivers what players expect from a quality gaming product offering’, comments Steve Schrier, Commercial Director of Ash Gaming.

‘Ash Gaming are well known in the gaming industry for delivering high quality products’, offers David Hedley-Jones, Senior VP Licensing at Seven Towns Ltd, ‘We are looking forward to seeing the instant recognisability of the Rubik’s Cube coupled with the distinctive gaming experience Ash Gaming are known for.’

 


Betfred select Ash Gaming as new games supplier - June 2008

Ash Gaming is pleased to announce that five best-of-breed games have gone live with leading gaming operator Betfred. The games mark the beginning of the companies’ relationship.

The five top performing games are hosted on the Finsoft Final Gaming platform, which is used by Betfred: Virtual Dogs, Virtual Horses, Black or White, Stand or Bust and Pinball Roulette now compliment Betfred’s diverse games room.

Chris Ash, Managing Director of Ash Gaming comments; ‘We are very excited to be working with Betfred, and we look forward to a long and fruitful collaboration in the future.’

John Cruces, adds; “We are sure that our customers will enjoy the top-class gaming experience provided by Ash Gaming’s great products”.


888 signs strategic agreement with Ash Gaming Limited 

888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with Ash Gaming Limited, a leading provider of virtual horse and dog racing games, fixed odds games and slot machines.

888 is expanding its games offering to fit the palate of online gaming audiences in sports destinations, whilst offering best-in-class white label services for strategic partners that include data mining and personalisation.

Ash Gaming's racing games as well as fixed odds, slots and table games will be integrated into 888's gaming arena, gaming history and shared wallet, and will be readily available to customers of 888sport and other 888 brands as well as to customers of 888's white label partners.

Ash Gaming is an up-and-coming provider of games to the most popular online sports destinations, with unique content in the area of virtual races. Their portfolio also features sophisticated fixed odds games and slot machines.

This agreement is another example of 888's continuing strategy of opening up its platform to easy integration with games from other providers. 888 is carefully selecting 'best-of-breed' partners to provide additional games, particularly those with a local flavour, which will assist 888 in penetrating local markets.

Gabi Campos, Senior VP, Head of Offering for 888 said:

"Our analysis shows that sports fans that frequent 888's branded websites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension. The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering."

Steve Schrier, Head of Business Development for Ash Gaming said:

"We are excited to be working with 888 in their new strategic direction and are confident our products will be a top performing addition to the 888 suite of games."





Finsoft and Ash Gaming Ltd announce partnership - March 2007

Ash Gaming goes from strength to strength with the announcement of a new partnership with Finsoft.

Established software providers, Finsoft and specialist gaming developers Ash Gaming have announced they will launch a selection of new and varied fixed odds games.

Chris Ash, Managing Director of Ash Gaming comments, “We are very excited to be to be working with Finsoft and are looking forward to a long relationship with them”.

Finsoft Managing Director, Predrag Popovic adds, “Ash Gaming are warmly welcomed to FINAL Gaming, Finsoft’s expanding alliance of independent game suppliers offering premium gaming content to the industry.”

The first in a series of games is planned to be released by mid 2007.

Established in 2000, Ash Gaming is one of the leading suppliers entirely dedicated to interactive gambling and betting games. Working closely with clients Ash Gaming develop innovative and highly profitable games that can be delivered on a variety of digital platforms.

Finsoft is a leading expert in real-time transaction and information management systems. Their unrivalled experience is gained from more than two decades of work in mission critical transaction and information management environments – such as the trading floors of an investment bank, large licensed betting operators or the assembly of communication satellites and aircrafts.



SkyBet select Ash Gaming - August 2006

Leading game developer Ash Gaming is pleased to announce that SkyBet has chosen to launch a number of it’s fixed odds games for their expanding online portfolio.

Chris Ash, Managing Director of Ash Gaming comments ‘ We are pleased to be working with SkyBet on a number of games, and look forward to a longstanding working relationship in the future.’

John Parsonage, Online Development Manager of SkyBet adds ‘We have chosen Ash Gaming because of their experience in the industry and the professional manner in which they conduct their business. We look forward to working with them now and in the future’ 

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